Our Core Values

Trust and Integrity

We trust ourselves, our stakeholders, our clients and our Indigo Brave team. We know what real trust takes, and we consistently work hard to create high trust, highly collaborative relationships, both internally and externally. Integrity is the backbone of Indigo Brave and these values are what we live by.

Respect and Belonging

We take personal responsibility for always intending to treat other people with kindness. For us, this means focussing on respect and dignity, and our shared humanity. We recognise and understand the importance and value of ‘Diversity, Inclusion and a felt sense of Belonging’ as a vital part of a healthy, growing business.

Continuous Improvement and Growth

Continuous improvement, personal growth, and organisational development have always been essential to Indigo Brave’s success. We aim to be continually learning; endlessly creative, and both passionate and visionary in all we do.

No Shame, No Blame, Full Accountability.

Mistakes are an essential part of learning. We hold ourselves and others fully accountable as an act of respect, whilst acknowledging that judgment and blame of others or self does not help us change. Blame actually increases defensive behaviours which hinder the process of change, development and growth. We hold that everyone is doing their best and has Positive Intent. Holding people to account for their behaviour is a huge act of respect, building trust within the team and our capacity for efficiency and growth.

Response-Ability and Empowerment

We always aim to take 100% responsibility for our actions, feelings, thoughts and behaviour at all times. We know that the circumstances are never the cause suffering, rather the meaning we give them. The ability to choose how we respond to life is the only true freedom and the only true empowerment (not that it’s easy :).

Gratitude and Joy

We set our intention to live life with gratitude and joy, especially when we don’t feel it. These are not emotions, they are states of being, which is within the core of what we teach and live.

Health, and Well Being

We believe in being fully present at work, as well as taking good time away for rest and relaxation, personal growth, and family time. Indigo Brave believes in looking after our team and encouraging everyone to own their own well-being; mentally, emotionally, physically and spiritually.